DELVING INTO POPUNDERS: A DIVE INTO THE AD WORLD'S UNDERDOG

The digital advertising landscape is a vast and ever-evolving realm, with countless tactics vying for attention. While some formats thrive, others languish in the underbelly. Popunders, often overlooked, are one such format that merits a closer look. These banners appear in a unique window behind the currently active tab, emerging when the user in